Known more recently for her prominent role at a leading European Lighting Rental company, Freytag nevertheless has an academic background – business and marketing degrees from Cambridge and Sheffield Universities leading to a Masters in Advertising from Leeds. Prior to entering the industry Freytag was part of a leading advertising relations and strategic marketing team at international tech company Google.

Freytag explains “I am really excited to be involved with Music & Lights, working with a dynamic young team of innovators in the international event and entertainment market that is evolving quickly to develop new experiences and associated technology - we have gone beyond providing mere sound and lights and have gone into creating a better work experience for professionals. M&L really do give people the tools and support to translate their ideas into reality. I am looking forward to communicating this excitement to the world.”

Music & Lights Managing Director Fabio Sorabella commented, “we are delighted to have Johanna on board; at M&L we are keen to find people who share the same company values; it's rare to find people with her energy, competence and experience in the industry. She will definitely be an asset to our international presence by communicating with the world what's going on in the company, what is happening on stages throughout the world and where our products can be found.”

Working closely with International Sales and Marketing Manager Jeroen Carette, Freytag will help the team by communicating all the “buzz” that sets Music & Lights apart from the crowd. 

Carette added: “Knowing Johanna from previous assignments in industry leading companies, I know that Johanna, who was almost literally born into the industry, will be a great asset. She’s the perfect person to confirm the M&L group of brands dynamic image.”