The curtain rises on “the New PROLIGHTS“: During the first day of the LDI show in Las Vegas, PROLIGHTS unveils its new logo, new brand design, and the new website www.prolights.it.

This world premiere marks the beginning of a new era for PROLIGHTS, accompanied by its first participation to the LDI trade show (booth 2953) with an independent and large exhibition area to showcase the latest technologies of the brand and performing time-coded shows every hour.

The new PROLIGHTS logo with its iconic prism design is clearer and has been reduced to its essential elements, adding the yellow touch which represents the color of the light. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of PROLIGHTS brand design is the largest rebranding campaign that the company has ever experienced and it is due to be completed by the end of 2019. The dedicated website www.prolights.it which also comes to life at the same time as the rebranding campaign, will offer a modern look and intuitivee browsing, on any platform, among the brand product portfolio and technical documentation, fully thought and designed for an audience connected to the professional lighting world.

“The new brand design marks the start of the new era for PROLIGHTS,” says Fabio Sorabella, Managing director. “By formulating new content and with new products, the brand is undergoing an essential transformation towards a future with higher technological contents and the internalization of our company. Now is the right time to make the new attitude of our brand visible to the outside world.”

“New PROLIGHTS” will also be experienceable in the design of our several new products that will be launched in the 2020 market, in customer contacts and in the brand presentation as a whole.