PRO LAB, one of the most established names in stage equipment retail and distribution in the UAE and Middle East became exclusive distributor for PROLIGHTS in the GCC region and Egypt, as of June 2021.
The appointment comes after the increased demand for the manufacturer's products, and strategy alignment between the two companies who are eager to supply high-quality equipment with the best technical expertise and product support.
“We are thrilled to start promoting PROLIGHTS' products and be able to show them to our customers as the world of entertainment opens back up,” said Rami Haber, Managing Director at PRO LAB, adding: “We have been following PROLIGHTS' continuing success not only in entertainment but also in the broadcast and theatre markets, and we couldn't be more excited to be part of that journey.”
For Paolo Albani, International Sales Manager at PROLIGHTS, appointing PRO LAB as a distributor represents another milestone in the company's expansion: “PRO LAB is a well-established company in the region, targeting high customer service levels, focused on the quality of products they represent with a very strategic vision for its future. This couldn't come at a better time as PROLIGHTS grows in multiple sectors.”