PROLIGHTS appoints Modern Elektronik Turkish distributor
06 December 2021
PROLIGHTS has named Modern Elektronik as its distributor in Turkey. Modern, who have over 36 years of experience in the market primarily audio solutions, are now expanding into lighting, by using their technical expertise and outstanding support to grow in this segment.
“We decided to approach PROLIGHTS as they too are rapidly expanding and offering high-quality products with features that align with our customer's requests”, said Erkan Işıksel, Modern Elektronik's Managing Director. Erkan added: “We were very impressed with their fixtures like the incredibly popular EclPanel TWC, the EclProfile CT+ and many other products they have recently released. We can't wait to start showing them to our customers!”
For Paolo Albani, International Sales Manager at PROLIGHTS, this represents a great milestone for the company: “Turkey is an important market for our brand, and we are sure that we have a huge growth potential there. That's why we are thrilled to work with a distributor like Modern Elektronik, who purposely work with fewer brands, so they can give their upmost focus and support to them”.
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